May 20, 2011

Keep on moving

O primeiro trabalho que partilho aqui, o objectivo era fazer uma campanha para uma marca à nossa escolha, tendo em conta o seu historial, campanhas anteriores e estilo.
Sendo assim, a escolha do meu grupo foi a marca Balmain, queríamos um estilo urbano, rocker, muito estilo de rua e esta marca era a ideal para a nossa ideia.
Toda a campanha se baseia na ideia de movimento, tudo se move à nossa volta, estamos numa época de constante mudança e novidade e Balmain, é isso mesmo, uma marca que procura o que é novo e fresco e que agrada à mulher da actualidade.
O jogo de luzes, Proto Punk, Glam Rock, movimento e urbano são ideias chave desta campanha, juntamente com a atitude relaxada e descomprometida da modelo.

The first work I share here, the goal was to make a campaign for one label that we could choose, taking into account it's history, previous campaigns and style.
Therefore, my group and I chose Balmain, we wanted an urban style, rocker, really street style and this label was ideal for us.
All the campaign is based on the idea of movement, everything moves around us, we're in a time of constant change and with an obsession with what's new and Balmain, is that, a label that searches and follows what's new and fresh taking it to the today's women.
The work of lights, Proto Punk, Glam Rock, movement and urban are key points to this campaign, just as the model's relaxed and carefree attitude.




conceito . concept


 foto final . final photo





work by
Lau Figueiredo
Marta Fonseca
Mafalda Sistelo
Laura Gomez

7 comments:

  1. Oh, I like it! I think you accomplished your purpose of the campaigne :) Kisses!

    ReplyDelete
  2. looks so good!! hun thank you sooo much for all your sweet comments you are super kind <3

    xx
    http://www.iletaitunefois.com.au/

    ReplyDelete
  3. this is amazing, where are you studying? xx

    ReplyDelete
  4. Great!!!I like the concept of your photos!!!!
    Vanda

    ReplyDelete

Really glad to read your thoughts!

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